Vanessa Simmons is the brand’s Creative Director and Pastrys has found a new market in the dance and youth industries. While the brand experienced initial distribution issues, Pastrys has become an international success. Artists Keri Hilson and Trina have been known to rock Pastrys. This was especially true amongst blogs – the place to find celebrity gossip and news in the early 2000s.Īfter the brand launched, posts displayed Pastrys’ fancy launch parties and trade show pop-ups and featured sightings of celebrities and fashionistas wearing or supporting the brand. With the show as a catalyst – and the trendy colorful and playful designs – the line grew quickly and spread across the Internet. “There were no real sneakers like that at the time and we had our own lane.” The brand initially started as a sneaker line and later expanded to heels, clothing, and accessories.ĭuring a 2020 interview with REVOLT TV, the sisters discussed founding the brand and what it meant to the fashion industry, “That was fashion and we started that,” Angela said. Angela and Vanessa quickly made teen entrepreneurship a trend with their debut “Cake Collection” and shared their love of fashion, desserts, and footwear with the world. Running for six seasons, the show followed the Simmons’ family and chronicled various projects and adventures. If you watched MTV’s “Run’s House”, you should remember the brand’s early beginnings. The “brand born into hip hop royalty,” as described by Pastrys’ website, was founded in 2007.
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